Few things spoil online shopping like opening a parcel and realising the "original" product is a copy. Counterfeit goods waste money, fail early and in some categories, such as electronics, cosmetics and medicines, can be genuinely unsafe.
We work hard to keep fakes off Airsoko, but shoppers are the last line of defence. In this post we cover the warning signs, what our rules say and what to do if something is not genuine.
Why counterfeits are a real problem
- Safety. Fake chargers can overheat. Fake cosmetics can contain unknown ingredients.
- Value. Counterfeits rarely last as long as the original.
- Trust. Every fake sold makes shoppers more nervous about buying online at all.
Our Seller Agreement sets a zero-tolerance policy on counterfeit products: stores selling unoriginal, fake or replica, refurbished or unauthorised items will be suspended while authenticity is investigated, and permanently prohibited if proven. Our Sanction Policy adds fines, suspensions, store closure and legal action for selling fake, counterfeit or expired products.
Warning signs before you buy
The price is far below everyone else
Genuine discounts exist, especially during campaigns such as Flash Deals and Clearance. But a brand-new premium product at a fraction of the usual price, from an unknown seller, deserves suspicion.
Photos look borrowed
Stock photos alone are not proof of anything. For branded products, look for photos that show labels, serial plates and packaging.
Small spelling or logo differences
Counterfeiters often change one letter or slightly alter a logo. Compare carefully with the brand's official images.
Missing model numbers and specs
Genuine listings usually include precise model numbers. Vague descriptions such as "high quality phone, many features" are a warning sign.
Unknown or brand-new sellers with no reviews
New sellers are not automatically suspicious, but combine "no history" with "unbelievable price" and you should pause.
Use the trust signals we give you
On Airsoko you can lean on several signals:
- Official Stores list verified brand and manufacturer stores.
- Verified Store labels appear on the Stores directory.
- Ratings and reviews on store and product pages.
- Product Q&A and messaging so you can ask for model numbers or extra photos before buying.
Check the item when it arrives
When your parcel arrives:
- Inspect packaging. Look for seals, printing quality and correct branding.
- Check serial numbers where the brand offers verification.
- Compare with the listing photos and description.
- Test it promptly, especially electronics, so any problem is found within the return window.
What to do if you think it is fake
Our Returns page lists counterfeit products among the grounds for applying for a return and refund. To make the process smooth:
- Take clear photos of the item, labels, serial numbers and packaging.
- Contact us through our Help & Support page with your order number and the reason.
- Keep everything, including the box and accessories, until the case is resolved.
- Report the listing. Our product pages include a "Problems with this product? Report" option.
- Leave honest feedback once resolved, to help other shoppers.
A word on replicas and "inspired" products
Not every non-branded product is a counterfeit. Generic products sold honestly under their own name are fine. The problem is misrepresentation: selling a copy as the real brand. Our counterfeit policy excludes official replica items produced and sold by authorised brands and organisations.
Categories that deserve extra care
Some product types are copied more often, and fakes in these categories can be costly or unsafe:
- Phones, chargers and power banks, where poor components can overheat.
- Cosmetics and perfumes, where ingredients matter for your skin and health.
- Branded fashion, shoes and watches.
- Medicines and supplements, which should only be bought from authorised sellers. Our Seller Agreement prohibits products not authorised by bodies such as the Pharmacy and Poisons Board.
- Spare parts and electricals, where safety standards matter.
For these, take extra time to check the seller, the model details and the packaging.
Quick checklist
- Is the price realistic compared with other sellers?
- Do the photos show the real item, labels and packaging?
- Are the model number and specifications stated?
- Does the store have reviews, an About section and, ideally, a verified or official label?
- Will I be able to return it if it is not genuine?
Slow down and check
Spotting fakes is mostly about slowing down: check the price, the photos, the details and the seller. Use the trust signals we provide, inspect your parcel on arrival and act quickly if something is wrong. Our rules back you up.
Shop from verified and official stores on Airsoko and report anything that does not look right.
