Escrow Safe Trade is live: protect your next high-value deal Learn more
ProductsPayment links & checkoutM-Pesa, cards, invoices, split payoutsEscrow Safe TradeMilestone and release-based escrowWallets & P2PPersonal and business walletsChama, Lengo & DeniGroup savings, goals and IOUsBusiness toolkitAccounting, payroll, POS, ticketingBulk payments & payrollPay many people in one uploadSubscriptions & billingRecurring plans and renewalsRent, loans & donationsCollections and campaignsAll products
SolutionsMerchantsBuyersChama groupsBusiness solutionsIndustries
Pricing
DevelopersDeveloper overviewQuickstart, auth and sandboxREST APIsCheckout, invoices and requestsWebhooksSigned, real-time eventsWallet-as-a-ServiceVirtual sub-accountsDocumentationGuides and API reference
Security
CompanyAbout usCareersPartnersBlogHelp centreContact us
Log in Get started Talk to sales

Seller Policy and Code of Conduct

Seller Policy and Code of Conduct

Paysasa TeamUpdated 23 Apr 2026

All sellers are expected to adhere to the following policies when listing products on Airsoko. Seller offenses and prohibited content can result in suspension of your Airsoko account.

Seller code of conduct

This policy requires that sellers act fairly and honestly on Airsoko to ensure a safe buying and selling experience. All sellers must:

  • Provide accurate information to Airsoko and our customers at all times
  • Act fairly and not misuse Airsoko's features or services
  • Not attempt to damage or abuse another seller, their listings or ratings
  • Not attempt to influence customers’ ratings, feedback, and reviews
  • Not send unsolicited or inappropriate communications
  • Not contact customers except through Buyer-Seller Messaging
  • Not attempt to circumvent the Airsoko sales process
  • Not operate more than one selling account on Airsoko without a legitimate business need
  • Not engage in conduct that violates price fixing laws.

Violating the code of conduct or any other Airsoko policies may result in actions against your account, such as cancellation of listings, suspension or forfeiture of payments, and removal of selling privileges. More details about these policies are below.

Accurate information

You must provide accurate information to Airsoko and our customers, and update the information if it changes. For example, this means that you must use a business name that accurately identifies your business and list your products in the correct category.

Acting fairly

You must act fairly and lawfully and may not misuse any service provided by Airsoko.

Examples of unfair activities include:

  • Providing misleading or inappropriate information to Airsoko or our customers, such as by creating multiple detail pages for the same product or posting offensive product images
  • Manipulating sales rank (such as by accepting non-authentic orders or orders that you have paid for, or refunded externally or orders that you discounted externally) or making claims about sales rank in product titles or descriptions
  • Attempting to increase the price of a product after an order is confirmed
  • Artificially inflating web traffic (using bots or paying for clicks, for example)
  • Attempting to influence search results by inflating search ranking through keyword manipulation or incentivizing customers’ searches to appear as organic behavior
  • Attempting to damage another seller, their listings or ratings
  • Allowing other people to act on your behalf in a way that violates Airsoko's policies or your agreement with Airsoko

Ratings, feedback, and reviews

You may not attempt to influence or inflate customers’ ratings, feedback, and reviews. You may request feedback and reviews from your own customers in a neutral manner, but may not:

  • Pay for or offer an incentive (such as coupons or free products) in exchange for providing or removing feedback or reviews
  • Ask customers to write only positive reviews or ask them to remove or change a review
  • Solicit reviews only from customers who had a positive experience
  • Review your own products or a competitors’ products

Communications

You may not send unsolicited or inappropriate messages. All communications to customers must be sent through Buyer-Seller Messaging and be necessary for fulfilling the order or providing customer services. Marketing communications are prohibited.

Customer information

If you receive customer information such as addresses or phone numbers to fulfill orders, you may use that information only to fulfill orders and must delete it after the order has been processed. You may not use customer information to contact customers (except through Buyer-Seller Messaging) or share it with any third-party.

Circumventing the sales process

You may not attempt to circumvent the Airsoko sales process or divert Airsoko customers to another website. This means that you may not provide links or messages that prompt users to visit any external website or complete a transaction elsewhere.

Multiple selling accounts on Airsoko

You may only maintain one Seller Centre account for each region in which you sell unless you have a legitimate business need to open a second account and all of your accounts are in good standing. If any of your accounts are not in good standing, we may deactivate all of your selling accounts until all accounts are in good standing.

Examples of a legitimate business justification include:

  • You own multiple brands and maintain separate businesses for each
  • You manufacture products for two distinct and separate companies
  • You are recruited for an Airsoko program that requires separate accounts

Get paid by M-Pesa, cards and wallets, safely.

Create a free Paysasa account in minutes: payment links, checkout, escrow and instant reconciliation.