Selling tickets used to mean printed books, cash boxes and long lists at the gate. Today, fans expect to buy on their phones and walk in with a QR code. Paysasa's Event Ticketing handles the whole journey: publish an event, sell tickets with M-Pesa checkout, issue QR tickets, scan guests in and settle proceeds to your business wallet.
This guide walks you through the process.
Before you start
- Create a business for your events on Paysasa and complete KYC and business verification.
- Decide on your ticket types and prices, event details and capacity.
- Plan who will scan tickets at the door.
Step 1: Create your event
- Sign in to Paysasa and open Event Ticketing for your business. If you do not see it, check Module settings.
- Enter the event details: name, date and time, venue and a description.
- Add a clear image or banner if available.
Tip: Include practical details — parking, age limits, dress code, what is included — so guests know what to expect.
Step 2: Set up ticket types
Create the ticket types you need, each with its own price, for example:
- Early bird at a lower price for a limited time
- Regular
- VIP with extra benefits
- Group tickets for friends or teams
Keep the list short and clear. Too many options can confuse buyers.
Step 3: Add promoter codes (optional)
Promoters, influencers and community leaders can help you sell. With Paysasa, promoter codes earn commission from the sale, so you can reward people who bring in buyers and see which promoters perform best.
Step 4: Publish and share
Publish the event to get a public event page. Share it on social media, WhatsApp groups, email lists and posters. Give promoters their codes and the event link.
Step 5: Fans buy tickets
Buyers open the event page, choose a ticket type and pay with M-Pesa checkout. Each paid order issues a ticket with a QR code that the buyer can show at the door.
Encourage buyers to save their ticket or take a screenshot in case of poor network at the venue.
Step 6: Check guests in
On event day, door staff scan each QR code to admit guests. Scanning confirms the ticket is valid and prevents the same ticket being used twice.
Tips for smooth entry:
- Brief door staff before the doors open.
- Have more than one scanning point for big events.
- Keep a charged backup device and a power bank ready.
- Set up a separate help desk for guests with ticket issues, so the main queue keeps moving.
Step 7: Settle and review
Ticket proceeds settle to your business wallet rather than a personal wallet, keeping event money separate and traceable. After the event:
- Review sales by ticket type and promoter.
- Pay out promoter commissions as recorded.
- Pay suppliers, artists and staff — bulk payments can help.
- Note what sold best for planning your next event.
Ideas for different events
- Concerts and comedy nights: early-bird pricing and promoter codes.
- Workshops and training: limited capacity and clear descriptions.
- Church and community events: simple ticket types and group tickets.
- Sports tournaments: team registrations and spectator tickets.
- School events: parent tickets for prize-giving days or fun days.
An illustrative example
Imagine a group organising a weekend gospel concert in Kisumu. They publish the event with early-bird and regular tickets, give three youth leaders promoter codes and share the event page across church WhatsApp groups. Buyers pay by M-Pesa and receive QR tickets. On the day, two volunteers scan guests in at the gate. Afterwards, the organisers see sales by promoter, settle commissions and pay the sound provider from the business wallet.
Fees
Checkout fees are listed on the Paysasa pricing page.
Conclusion
Event Ticketing on Paysasa takes you from event page to front door with M-Pesa checkout, QR tickets, promoter codes and settlement to your business wallet. Less cash handling, faster entry and clear records for every sale.
Ready to sell your next event? Learn more about Event Ticketing or sign in to Paysasa to publish your event.
